Centralizing Marketing Efforts for Multiple Acquisitions

Project Info

Client $100BN Private Equity Firm
Skills Digital Marketing Transformation
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Project Description

Challenges

A large billion-dollar private equity firm acquired 13 new companies, each with unique challenges related to outdated marketing strategies, fragmented efforts, and ineffective lead generation. To maximize the potential of these businesses, the firm required a unified and scalable marketing approach to drive lead acquisition, enhance customer retention, and equip sales teams with effective marketing collateral.

Solution

Altec Resource Group implemented a comprehensive marketing overhaul across the 13 portfolio companies, focusing on lead generation, SEO, and content optimization. We revamped lead capture forms, optimized landing pages, and developed tailored AdWords campaigns with custom landing pages to drive traffic and conversions. Websites were refreshed with SEO-optimized content, and both onsite and offsite SEO improvements were made to enhance search rankings. We also executed content marketing strategies by authoring blogs, creating webinars, managing influencer marketing, and producing sales collateral such as case studies, comparison matrices, success stories, and sales decks to support both customer retention and the sales teams. This effort streamlined lead acquisition and set a standardized blueprint for success, replicated across the entire portfolio.

Impact

  • Automated new lead acquisition for the top-performing business, driving high-quality leads and reducing manual effort.
  • Created a blueprint for success that was replicated across the 13 portfolio companies, ensuring consistent marketing performance.
  • Developed sales collateral (case studies, comparison matrices, success stories, sales decks) that became crucial for customer retention and renewal efforts.
  • Improved SEO and content marketing strategies that led to increased traffic, higher search engine rankings, and better conversion rates across the businesses.
  • Strengthened the sales process with optimized materials, contributing to higher conversion rates and better-aligned marketing and sales efforts.

Conclusion

Through a holistic and data-driven approach, Altec Resource Group transformed the marketing strategies for 13 companies under the private equity firm’s portfolio. By automating lead generation, optimizing websites, and developing sales collateral, Altec set a new standard for how marketing and sales can collaborate seamlessly to drive growth. The success of the top-performing business became a blueprint for the rest of the portfolio, ensuring scalable success and long-term impact on lead acquisition, customer retention, and overall business performance.

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